Meteorito, a Spanish studio, conceived an ingenious ‘experience box’ to promote the Creativity Center at IE University in Segovia, Spain.
Promoting Creative Possibilities
The packaging serves as a direct marketing tool to showcase the diverse possibilities offered by the Creativity Center, where art intersects with the business environment. It is designed to highlight the center’s focus on activities related to creativity and innovation, aiming to attract individuals interested in exploring and utilizing their creative potential.
A Journey of Discovery
The design of the packaging simulates a journey through the Creativity Center, inviting recipients to explore its architecture, which is rich in art and history. The covers mimic the doors of the Casa de la Moneda, enticing recipients to enter and embark on a tour through the volumes created by the different rooms within the center. At the conclusion of the journey, recipients are presented with a personalized USB card containing comprehensive information about the center.
Detailed Craftsmanship
Meteorito’s packaging design reflects meticulous attention to detail and craftsmanship. Produced in limited quantities and handmade, the box features high-quality finishes and is offset printed on Materica Gesso, Materica Ardesia, and Sirio Color Iris paper from Fedrigoni, ensuring a luxurious and tactile experience for recipients.
Conclusion
The Creativity Center packaging design by Meteorito effectively captures the essence and allure of the IE University’s Creativity Center. Through its innovative concept and meticulous execution, the packaging serves as a compelling marketing tool, enticing individuals to explore the center’s offerings and embark on a journey of creative discovery. As a testament to Meteorito’s creativity and craftsmanship, the packaging design showcases their ability to create impactful and memorable brand experiences.
