Bikaji’s QSR Strategy: Slow and Steady Approach
Bikaji, the ethnic snacks player, is taking a cautious approach in entering the quick service restaurant (QSR) business, in contrast to its competitor Haldiram’s aggressive expansion. The company plans to roll out its QSR strategy gradually over the next 18-24 months, prioritizing the establishment of a strong base kitchen to maintain consistency across its restaurants. […]
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