The Internet and Mobile Association of India (IAMAI) has urged Google to refrain from removing any apps from the Google Play store, following notices sent to several members by the tech giant. IAMAI emphasized that at least four of its members have received notices from Google, prompting the industry body to intervene.

IAMAI’s Advisory to Google

In a statement issued on Friday, IAMAI advised Google against delisting any apps from the Google Play store. The affected IAMAI members contend that a significant legal matter is pending before the Supreme Court of India, and therefore, Google should abstain from taking coercive actions while the case remains unresolved.

Google’s Warning on Billing Policies

Google recently issued a warning, indicating its intent to remove apps that do not comply with the Play store billing policies. The tech giant expressed concern over companies, including well-established ones, failing to adhere to its billing norms for in-app digital goods. Google emphasized its commitment to enforcing policies and stated its readiness to take action, including the removal of non-compliant apps.

Justification for Policy Enforcement

Amidst protests from Indian startups and the emergence of Indus Appstore as a competitor, Google defended its billing policies. It argued that allowing certain developers to bypass payment obligations creates an unfair advantage, undermining the competitiveness of other apps and games. Google highlighted the extended period provided for compliance and reiterated its commitment to consistent policy enforcement across the ecosystem.

Google’s Approach to Policy Enforcement

While emphasizing the need for compliance, Google assured that existing users would maintain access to the apps without interruption. Additionally, it reiterated support for developers in achieving compliance with the Play store policies. Developers are encouraged to resubmit their apps by choosing one of the three billing options outlined in Google’s payment policy.

Upholding Platform Integrity

Google underscored the significant number of Indian developers adhering to its policies, contributing to a safe platform environment. However, it expressed concern over a select group of companies, including established entities, availing interim protections from the court to avoid payment obligations on Google Play. This situation prompted Google to assert its commitment to fair and consistent policy enforcement.

IAMAI’s appeal to Google reflects ongoing tensions surrounding app store policies and their enforcement. As the debate continues, stakeholders await further developments regarding the implementation of billing norms and their implications for app developers in India.