Coca-Cola India has announced its entry into the ready-to-drink tea beverages segment with the introduction of ‘Honest Tea.’ The brand, owned by Honest, a subsidiary of the Coca-Cola Company, marks the company’s venture into this rapidly growing market.

Sourcing Organic Green Tea

The organic green tea used for ‘Honest Tea’ will be procured from Luxmi Tea Co Private Ltd’s Makaibari Tea Estate, based in Kolkata. This strategic sourcing ensures the quality and authenticity of the product, aligning with Coca-Cola’s commitment to offering premium beverages to its consumers.

Partnership at Bengal Global Business Summit

A memorandum of understanding (MoU) was formalized between Coca-Cola India and Luxmi Tea Co Private Ltd during the seventh edition of the Bengal Global Business Summit (BGBS) held in Kolkata. This partnership signifies a collaborative effort to leverage each other’s strengths and resources in the burgeoning ready-to-drink tea market.

Consumer-Centric Approach

The decision to launch ‘Honest Tea’ stems from Coca-Cola India’s dedication to catering to evolving consumer preferences and demands. By diversifying its beverage portfolio, the company aims to provide consumers with a broader range of choices, catering to various tastes and preferences.

Product Variants

‘Honest Tea’ will be available in iced green tea variants, offering refreshing flavors such as Lemon-Tulsi and Mango. These flavor options are carefully curated to appeal to diverse consumer palates, ensuring a delightful and satisfying drinking experience.

As Coca-Cola India ventures into the ready-to-drink tea segment with ‘Honest Tea,’ it underscores the company’s commitment to innovation and consumer-centricity. By leveraging its extensive distribution network and brand credibility, Coca-Cola India aims to establish ‘Honest Tea’ as a preferred choice among tea enthusiasts and beverage connoisseurs nationwide.